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Yas Mall drives interest with teaser video

Yas Mall F1 - 2

 

Aldar Properties partners with F1 World champions Infiniti Red Bull Racing for an exclusive teaser video for its upcoming property, Yas Mall.

The video, shared on Yas Mall’s YouTube channel earlier this week, displays Carlos Sainz Jr drive the latest Infiniti F1 model not only around Yas Island, but also throughout the mall’s corridors.

“As part of the wider Yas Mall launch campaign, we were thrilled to partner with the Infiniti Red Bull Racing team for this impressive stunt,” explains Al Dhiyebi, executive director of asset management at Aldar Properties, in a recent press statement. “The mall is a destination for unique and innovative experiences and this event perfectly embodies those values.”

Opening in November, Aldar Properties is actively promoting the mall. With the opening on the same weekend as the Abu Dhabi F1 Grand Prix, it only seemed normal to tie the launch with the popular event.

“The video complements the 2014 F1 World Championship, which is set to conclude at the Yas Marina Circuit in November,” says Al Dhiyebi, in the statement.

With the mall now 95 per cent complete, the project is set to bring a new and unique experience to the UAE capital.

Haven’t seen the video yet? Watch it below.

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