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Arab luxury world 2015 discusses “Use and Abuse of Social Media”

Posted by on Jun 2, 2015 in Digital, MARKETING & MEDIA

The two-day annual event serves as a successful platform for members of several sectors from the luxury industry to interact, share and...

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The consumer journey at Arab Luxury World 2015

Posted by on Jun 2, 2015 in DATA & ANALYSIS, RESEARCH

Arab Luxury World 2015 wraps up day one with a few final talks, one of which was presented by Havas LuxHub’s global CEO, Isabelle...

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‘Luxury brands are cautious about brand equity’

Posted by on Sep 11, 2014 in Digital, PR

Carlos Nadal speaks about the evolution of spending by luxury brands in the Middle East and the importance of online.

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Fashion in motion

Posted by on Sep 8, 2014 in Digital

KENZO is showcasing its latest collection, Grace to the Nth Power, in the form of a virtual exhibition.

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Online: A pot for gold for luxury brands

Posted by on Sep 1, 2014 in Digital

Kavita Dyhani, head of media at Havas Digital, on using online effectively, changes in consumer behaviour and the importance of localising...

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