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Luxury watch brand ambassadors

Watch Macro


With the announcement of Rado’s new print advertising campaign for its Court Collection with Andy Murray, Luxurymena looks into the recent announcements of luxury watch brand ambassadors.


MELBOURNE - JANUARY 27: Andy Murray of Great Britain in his semi


Murray, the brand ambassador for the Swiss brand, and face of the Court Collection took part in the photo shoot for Rado in Valencia, Spain, on May 1.

Throughout the campaign, which will run globally from this month, The British tennis player will advertise Rado’s HyperChrome Automatic Chronograph.


BARCELONA - JAN, 12: Cristiano Ronaldo of Real Madrid during the


TAG Heuer signed a long-term partnership with football superstar Cristiano Ronaldo as its Brand Ambassador earlier this year.

“It is incredibly glamorous, yet also so unconventional, and we share exactly the same determination: to totally change the game, push the limits and make our own rules. It is a great honor to be a part of such a powerful and pioneering legacy,” explained Ronaldo during the announcement of the partnership.

Ronaldo will advertise the classic Carrera chronograph during his time as ambassador for TAG Heuer.


MELBOURNE - JANUARY 19: Roger Federer of Switzerland in a practi


Rolex has also tapped into the sports world, with Roger Federer as its brand ambassador.

Focusing on Rolex’s Sky-Dweller line, the Swiss tennis player appears in not only numerous print advertising images, but also a short clip relating Rolex to the tennis industry.


BARCELONA - MARCH, 29: Leo Messi of FC Barcelona in action durin


Finally, we also have Argentine football player Leo Messi, the brand ambassador for Audemars Piguet.

“To produce a watch, you have to make it the unique object of your attention, focus on your task, set aside everything that’s going on around you, and do whatever it takes to ensure the result is perfect,” says Messi.

Messi appears in numerous print advertisements as well as a short video explaining his life as a football player.


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