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Tod’s Dots of Life

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The Italian brand launches its latest collaborative advertising campaign, “Tod’s Dots of Life”.

Its previous campaign, “The Virtuous Elevator”, with  model, actress, philanthropist and film director Elisa Sednaoui proved to be quite the success. This ad shows Sednaoui’s bubbly and crazy side and the video went viral on social media.


This time, Tod’s enrolled several Italian and international celebrities. The new campaign is called “Tod’s Dots of Life” and is intended to be quirky and accessible to all.

The brand will be enlisting the help of some of its clientele as well as a few still-unnamed celebrities. For customers, there are no rules; all they have to do is wear the pair of the brand’s iconic moccasins – the Gommino – and pose artistically. Celebrities, on the other hand, are asked to bring their pets along for the photo session. Participants must then post it on the site created specifically for this purpose: (http://gommino.tods.com/it/)

So far, American blogger Melanee Shale and Milanese fashion aficionado Micol Sabbadini have shared their Tod’s moment on the website and on their Instagram accounts, gathering thousands of likes.

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