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Richard Mille reopens Dubai Mall boutique

RM

The Swiss watchmaker celebrates the reopening of its new-and-improved outlet in Downtown’s The Dubai Mall on February 10.

“The new design rounds off the brand’s positioning as a real benchmark for luxury retail within the industry,” says Daniel Bacardit-Stamm, general manager at Richard Mille Middle East.

Designed like a salon, this revamped boutique is meant to provide the brand’s customers with a friendly atmosphere, boasting neutral colours enhanced by indirect lights and exotic woods. The venue welcomes guest the same way Richard Mille himself would receive friends in his home.

The showroom, and the entire experience that is this boutique, revolves around the watches occupying the very heart of the outlet. The display will include the brand’s iconic collections without neglecting the latest models the watchmaker has to offer.

“We are proud of the adaptation of the Richard Mille new design concept to our space in The Dubai Mall, and its new open and accessible look have certainly achieved what we set out to with our partner Ahmed Seddiqi & Sons – creating a welcoming environment, with [the same] uncompromising attention to detail [that we give to] our watches,” concludes Bacardit-Stamm.

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