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New UAE luxury property portal offers ‘premium user experience’

Showcasing the UAE's affluent areas


Luxury SQft, a recently launched premium property portal in the UAE, aims to “fill a gap among consumers looking for a more targeted approach to finding property”.

The “first listing site to offer a truly luxury perspective and premium user experience,” according to Luxury SQft, not only offers virtual 3D tours for users, but also allows them to contact property brokers directly. Focusing on a limited number of properties in the Emirates’ most affluent areas, it features only 100 exclusive real estate agents.

“Consumer feedback has been integral in developing the concept behind Luxury SQft,” says Simon Rowland, sales director at Luxury SQft, in a press statement. “Finding the right property in competitive international markets, such as the UAE, can be a difficult task and, while these hotspots have the largest concentration of high-end customers, they are still being serviced with a mass market approach.”

Through the online portal, customers will be able to “benefit from a much clearer picture that reflects the value of the property they are searching for,” continues Rowland.

With plans to expand into the UK and the US in Q1 2015, Luxury SQft hopes to offer its services in 25 countries over the next three years.


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