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Women key target audience for Montblanc



Montblanc adds Princesse Grace de Monaco Ivory Colour to its Princesse Grace de Monaco Collection, which pays tribute to American actress and European princess Grace Kelly.

Created in partnership with public charity Princess Grace Foundation-USA, the new pen features a pink petal-cut topaz on the clip, a 14K gold nib, a mother of pearl cabochon on the cone and an ivory coloured resin with platinum fittings, adding a more feminine touch when compared with the German manufacturer’s previous designs.

The Special Edition Princesse Grace de Monaco Ivory Colour is available as a cartridge fountain pen, a rollerball and a ballpoint pen in all Montblanc boutiques around the world.

“Mont Blanc is very relevant for the female market. Some brands are about colours and Mont Blanc is about lines and very pure design lines,” says Jeróme Lambert, global CEO of Montblanc. “We needed to reinforce the design lines of the brand so that we can express them better [to] ladies.”

In separate, but related news, Montblac revealed last week that its ‘Signature for Good’ initiative, launched in March 2013 with an aim to amass $1.3 million to support UNICEF’s education programmes, raised a record-breaking $5 million. Funds were raised through the brand’s Signature For Good Collection, which included writing instruments, leather goods and men’s accessories.


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