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Salvatore Ferragamo’s new Signorina Eleganza campaign

Signorina Eleganza Double Page_web

Italian brand Salvatore Ferragamo has unveiled its new women’s fragrance, Signorina Eleganza. Created by Sophie Lobbé, who was behind the first Signorina, the fragrance celebrates feminine grace. The fragrance, which was internationally launched in February 2014, opens holding scents of grapefruit and pear, continues with almond powder and osmanthus petals and concludes with white leather and patchouli scents.

 

Salvatore Ferragamo’s Creative Director, Massimiliano Giornetti, decided on Polish model Anja Rubik as the new face of the fragrance. The model stars in the advertising campaign for Salvatore Ferragamos’ Signorina Eleganza, photographed by Italian photographer Mario Sorrenti, who is best known for his nude work in Vogue and Harpers Bazaar.

 

The video spot comprised of delicate Anja Rubik spraying the perfume on herself, gazing into the camera and looking into the mirror. Along with calming music, the words “I believe in elegance as a growing inner grace. An essence of undiluted freedom. Signorina Eleganza, my fragrance by Salvatore Ferragamo” can be heard.

 

Signorina Eleganza - Range

 

The perfume is available in three sizes: 30ml, 50ml and 100ml.

 

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