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Fabergé to launch its first ornamental Easter Egg in a century in Doha

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The first Fabergé egg in 99 years will be revealed to the public and then auctioned at the Doha Jewellery and Watches Expo 2015.

This exceptional creation is already coveted by collectors who are lining up to get a chance at the auction.

Peter Carl Fabergé, jeweller to the Russian Tsars, has built the brand reputation around its signature Fabergé Easter Eggs, made with the most precious metals and gemstones and manufactured to Russia’s imperial royal family.

“We do not mass produce, we’re very exclusive. We’re positioning ourselves at the top of the luxury product pyramid, in terms of aspiration, not necessarily price point,” says Fabergé president, Robert Benvenuto.

Out of the 50 original eggs created by Saint Petersburg jeweller, 43 survived and are still preserved by their respective owners. While the last “imperial egg” was introduced in 1917 and a new model has just been unveiled: the Fabergé Egg Pearl.

As the name suggests, this unique egg encrusted with 139 pearls and decorated with 3,300 diamonds and other precious stones. It is therefore keeping with Fabergé’s timeless tradition.

“We mix the finest precious stones, semi-precious stones, cut and carved stones, the layering methods that exist, we are very focused on enamel and guilloche, tracing back to our heritage in the enamel egg pendant, the guilloches, the engravings and so forth,” adds Benvenuto.

This work of art will first be exposed in Doha for five days and then will be on auction in the Qatari capital. The value of the Fabergé Egg Pearl was estimated at $2 million, an amount far less than the price tags associated with the original models. Its price will, nevertheless, surely increase with the bids.

Potential buyers have already come forward showing some interest in this exclusive creation.

The brand is heavily focusing on the Middle East and plans to aggressively expand this year by creating unique pieces and limited editions for the region. “This is our primary market, the Middle East,” concludes Benvenuto.

 

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