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Prada unveils advertising campaign for April

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Italian luxury fashion house Prada, part of the Prada Group, has unveiled its April 2014 ad campaign, starring model Lexi Boling, which was captured by fashion photographer, Steven Meisel.

 

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The campaign features Prada’s latest bags, which exude femininity and luxury, according to a press release. The simple, understated and relaxed look of the campaign reflect the style of the bags, which are made from supple leather. Captured in a studio in New York, the images showcase the bags resting on the model’s lap, revealing colourful contrasting linings. The lighting conveys a look of understated luxury, allowing viewers to observe them with no harsh colours and features or over-branding.

 

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According to the Prada Group’s 2013 annual report published on April 2, it has achieved one of the highest growth rates and operating profits in the luxury sector in the past four years, with consolidated net revenues of $4,915 million, an 8.8 per cent increase from $4,517m reported in 2012. The group’s net income for 2013 was $860m, with its retail channel generating 84.5 per cent of its overall revenue. Prada enjoyed an increase of 11.1 per cent in revenue last year, with its retail channel recording a 19.6 per cent growth at constant exchange rates, making it one of the highest growth rates in the sector.

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