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Louis Vuitton – The Spirit of Travel Campaign


French fashion brand, Louis Vuitton, have launched its new Spring/Summer 2014 campaign, the ‘Spirit of Travel’, displaying what the brand believes is the next generation of travel.


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Advertisement shots by Peter Lindbergh from 2b Management accompanied a campaign video taken in the middle of the desert. The one-and-a-half minute video, starring British models Karen Elson and Edie Campbell, took the viewer on a journey, through the use of a female commentator. This is not the first time British model Edie Campbell has been caught taking part in Louis Vuitton advertising campaigns; she also appeared in Louis Vuitton’s Spring 2014 ads, along with Gisele Bunchen, Caroline De Maigret, and Catherine Deneueve, to name a few.




The campaign not only starred the two models, but also multiple wild animals, including lion cubs, a giraffe, cheetahs and many more.


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The campaign was styled by Fashion Editor, Carine Roitfeld, introducing the viewer to the idea of travel chic.


The video ends with the line ‘To Travel is to Live’.


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