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Apple expands its luxury offering

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The Cupertino tech giant is set to release an exclusive Apple Watch collection in partnership with French luxury house Hermès.

While keeping stainless steel as the main component for the watch, Apple will now offer three exclusive Hermès straps and watch dials to its customers.

“At Hermès, we strive to provide our clients with elegant, creative and functional objects for their everyday lives,” said Pierre-Alexis Dumas, Hermès’ executive vice-president in charge of artistic direction. “What more contemporary and relevant expression of this principle could there be than the current collaboration with Apple. We are strongly united by the same deeply held ideas and principles. I see it as the establishment of an alliance in excellence – like horse and carriage, a perfect team.”

The Single Tour, Double Tour and Cuff provide a fashionable look while respecting the design and functionality of the Apple Watch. These models are inspired by the maison’s iconic watch straps and are sure to be coveted by fashionistas worldwide.

 

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Available in select locations from October 5, in 38 and 42mm models, the Apple Watch Hermès is living proof that technology and luxury can coexist and that innovation is the future of the luxury market.

“Apple and Hermès make very different products, but they reflect the deep appreciation of quality design,” said Jonathan Ive, Apple’s chief design officer. “Both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief.”

 

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