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Who said print is dying?

The fate of print media has long been a topic of interest for media professionals, with many pointing out that it’s a dying industry. Why? Because online, which over the years has gained significant ground, is taking over most sectors.

Having said that, we can always argue that print media is becoming niche, which, perhaps, is the reason behind the launch of 71% Magazine, luxury yacht website Superyacht Life’s first print publication targeting a niche industry.

“Contrary to what many individuals have been saying, I do not believe that print readership is going to die in the coming years,” says Houda Tohme, deputy general manager at Havas Media, “There are still opportunities for magazines to maintain and even increase their readership.”

The biannual publication, which will cover both superyachting and the lifestyle that corresponds with it, aims to ‘give a fresh look at the world of ultra-luxury [yachting] and the opportunities for inspiration only delivered by a unique access of a superyacht lifestyle’.

Named after the percentage of the world that is made up of water, 71% Magazine is also available online and by subscription.

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