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Luxury brands move on to YouTube

Youtube Application On Apple Ipad Air


After Fendi’s recent social video about its pop-up shop in Shanghai, brands seem to be becoming more creative on Social media. looks at a few labels that are taking their digital presence to the next level – YouTube videos.

Spread across Fendi’s social media platforms and YouTube channel, the Italian fashion house’s video shows its consumers how much work went into creating the store, recording the set-up of the pop-up shop through time. The clip intends to encourage the brand’s customers to visit the pop-up shop between July and December of 2014, and to use the hashtag #FendiFun to create an online conversation about the brand.

Likewise, Louis Vuitton, continues to release videos on its YouTube channel to spread awareness of what the brand is up to. Its recent video of Gisele Bündchen presenting the brand’s 2014 World Cup Trophy Case, released last month, advertises the stunning trophy case that Louis Vuitton designed for the month-long championship. The Brazilian top model took the case onto the pitch at the Maracaña Stadium in Brazil on July 13, accompanied the 2010 world champion, Carles Puyol, to display in front of over 78,000 spectators.

Burberry, as well, has taken to social media in a creative way. The British luxury brand releases videos of acoustic music sessions, runway shows and campaign videos on its YouTube channel. It recently displayed its Autumn/Winter 2014 collection through a campaign video – called ‘Hand-Painted Runway’, which includes British models Cara Delevingne and Malaika Firth, and shows the models swaying and posing in the brand’s new ready-to-wear and accessories collection.

With luxury brands increasingly hopping on the YouTube wagon, time can only tell what we may be seeing next.

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