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Mobile phone technology plays a significant role in the success of brands, and its role is set to widen for the foreseeable future.

The Brand Leaders online project started in January this year, and now features more than 35 videos – just like the one with this article.

“When marketing something unique in the Middle East, you have to be focusing on a lot more visual elements, not a lot of text based marketing,” explains a representative from Wadi Adventure, shown in the below clip.


Originally published on Trends, sister publication of

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