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Luxury brands take to TV advertising

Posted by on Sep 3, 2014 in TV

Luxury brands are creating television commercials to target wider audiences. looks at three famous brands that have chosen...

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Mobile: Next big thing in luxury

Posted by on Aug 20, 2014 in Digital, TV

Monika Anna Maria Tarasinska, associate media director at Havas Digital, explains the importance of generating online luxury content,...

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Digital branding

Posted by on Aug 12, 2014 in Digital, TV

Mobile phone technology plays a significant role in the success of brands, and its role is set to widen for the foreseeable future.

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Luxury brands move on to YouTube

Posted by on Aug 4, 2014 in Digital, RESEARCH, TV

After Fendi’s recent social video about its pop-up shop in Shanghai, brands seem to be becoming more creative on Social media.

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Luxury watch brand ambassadors

Posted by on Jul 22, 2014 in Brand Perspective, Digital, PR, TV, Watches

With the announcement of Rado’s new print advertising campaign for its Court Collection with Andy Murray, Luxurymena looks into the recent...

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Hugh Jackman features in new Montblanc international campaign

Posted by on May 14, 2014 in PR, Print, TV

Montblanc has released its new global campaign, featuring Hugh Jackman, the face of the brand, following the announcement of the same...

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