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6 PR essentials for luxury brands

Posted by on Aug 27, 2014 in PR

Now that luxury is accessible to more people, relying only on ‘heritage’, ‘exclusivity’ and ‘scarcity’ are not enough these...

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House of Fraser to open in Abu Dhabi

Posted by on Jul 23, 2014 in International, PR, Regional

House of Fraser’s second international store will open in Yas Mall in November.

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Luxury watch brand ambassadors

Posted by on Jul 22, 2014 in Brand Perspective, Digital, PR, TV, Watches

With the announcement of Rado’s new print advertising campaign for its Court Collection with Andy Murray, Luxurymena looks into the recent...

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Louis Vuitton designs the 2014 World Cup trophy case

Posted by on Jun 22, 2014 in Apparel & Accessories, PR

Luxury French fashion house Louis Vuitton will unveil its handmade 2014 World Cup trophy case, commissioned by FIFA, on July 13.

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Versace’s unveils autumn/winter 2014 print campaign

Posted by on May 26, 2014 in PR, Print

Versace’s latest autumn/winter 2014 print campaign, creatively directed by Donatella Versace, expresses the ‘power and freedom’ of the...

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Hugh Jackman features in new Montblanc international campaign

Posted by on May 14, 2014 in PR, Print, TV

Montblanc has released its new global campaign, featuring Hugh Jackman, the face of the brand, following the announcement of the same...

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