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arab luxury world 2015 honours top brands’ creativity

Posted by on Jun 3, 2015 in PR

The awards competition involved a panel of expert luxury marketers reviewing public relations and brand communications campaigns released...

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Why football players are great luxury brand ambassadors

Posted by on Oct 29, 2014 in PR

Luxury brands pick their ambassadors wisely, but why are football players on the list?

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Instagram picks up in the region

Posted by on Oct 9, 2014 in PR, RESEARCH

Social media app currently basking in the limelight in the Middle East

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Why luxury hospitality brands must use social media

Posted by on Sep 30, 2014 in PR, Tourism

Medium acts as ‘a secondary and low-cost form of advertising’

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Four mind-blowing product launches in the UAE

Posted by on Sep 22, 2014 in PR

Luxury brands take pride in unveiling new products and services, with innovation and creative thinking being key components to a...

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‘Luxury brands are cautious about brand equity’

Posted by on Sep 11, 2014 in Digital, PR

Carlos Nadal speaks about the evolution of spending by luxury brands in the Middle East and the importance of online.

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