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The digital sandstorm

Posted by on May 27, 2015 in Digital, MARKETING & MEDIA

The region’s brand spend last year on digital advertising was estimated to be an average of four to ten per cent of the advertising...

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Dior dives into virtual reality

Posted by on May 26, 2015 in Digital, MARKETING & MEDIA

The fashion house offers customers the chance to test, within its flagship stores, the virtual reality headset, enabling them to live a...

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The importance of marketing to women

Posted by on Mar 17, 2015 in Digital, MARKETING & MEDIA

Have you ever thought about the differences between marketing to men and women?

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Arab women’s top online habits

Posted by on Mar 15, 2015 in Digital, MARKETING & MEDIA

Great insights from ‘The Female Majlis’ talk at Marketing to Women in the Middle East 2015.

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Luxury brands flock to Instagram

Posted by on Feb 10, 2015 in DATA & ANALYSIS, Digital, INFOGRAPHICS, MARKETING & MEDIA

The social networking app is grabbing brands’ attention everywhere and luxury automotive brands seem to be the early adopters, according...

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Arab Luxury World to wow once again

Posted by on Jan 5, 2015 in MARKETING & MEDIA

Arab Luxury World has announced that it will take place on June 1 and 2 in 2015, marking the second edition of the luxury event.

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