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Dior dives into virtual reality

Posted by on May 26, 2015 in Digital, MARKETING & MEDIA

The fashion house offers customers the chance to test, within its flagship stores, the virtual reality headset, enabling them to live a...

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The importance of marketing to women

Posted by on Mar 17, 2015 in Digital, MARKETING & MEDIA

Have you ever thought about the differences between marketing to men and women?

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Arab women’s top online habits

Posted by on Mar 15, 2015 in Digital, MARKETING & MEDIA

Great insights from ‘The Female Majlis’ talk at Marketing to Women in the Middle East 2015.

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Luxury brands flock to Instagram

Posted by on Feb 10, 2015 in DATA & ANALYSIS, Digital, INFOGRAPHICS, MARKETING & MEDIA

The social networking app is grabbing brands’ attention everywhere and luxury automotive brands seem to be the early adopters, according...

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The Ritz-Carlton: A digital travel journey

Posted by on Dec 4, 2014 in Digital, MARKETING & MEDIA

The Ritz-Carlton invites its digital audiences to explore its universe through the eyes and experiences of their fellow travellers.

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Luxury brands increase investment in digital initiatives

Posted by on Nov 6, 2014 in Digital

Ninety seven per cent of respondents state that investm […]

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