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Instagram: The new place to be for luxury brands?

Posted by on Oct 22, 2015 in Digital

According to a recent study released by Linkfluence, a social media monitoring agency, luxury brands are slowly adopting Instagram but do...

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Digital meets storytelling at Arab Luxury World 2015

Posted by on Jun 8, 2015 in Digital

Not all brands have the privilege and advantage of a long, rich history. For these labels, assures painter Marc Ferrero, all hope is not...

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Arab luxury world 2015 discusses “Use and Abuse of Social Media”

Posted by on Jun 2, 2015 in Digital, MARKETING & MEDIA

The two-day annual event serves as a successful platform for members of several sectors from the luxury industry to interact, share and...

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So, what do women really want?

Posted by on May 31, 2015 in Digital, MARKETING & MEDIA

This question has been plaguing men for generations and luxury brands in the region are seriously trying to answer it.

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The content factor

Posted by on May 28, 2015 in Digital, MARKETING & MEDIA

Understanding what works for your brand is the key to content marketing

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The digital sandstorm

Posted by on May 27, 2015 in Digital, MARKETING & MEDIA

The region’s brand spend last year on digital advertising was estimated to be an average of four to ten per cent of the advertising...

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