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Tryano opens in Yas Mall

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The leading retailer of luxury goods in the Middle East, the Chalhoub Group, opens its new department store, Tryano, at Yas Mall in Abu Dhabi.

The Group will open this new store following the tremendous success of Level Shoe District in Dubai Mal. Tryano will host a wide range of beauty products, bags, accessories and children’s items presented on three floors, arranged by themes and categories. The interior design concept, designed by the architecture firm HMKM London, will draw on the seasons and their colour variations.

Patrick Chalhoub, co-CEO of the Chalhoub Group explains the choice of this new concept: “We are excited about the opening of Tryano, a new concept store answering once again the demands and expectations of our consumers and filling a gap in the market with choice, width and depth.”

The first La Pâtisserie des Rêves in the Middle East will open within Tryano. A spa for women and children, concierge services, highly customised personal shopping services and, of course, free shipping will complement the shopping experience of Tryano. An educational playground will also be installed to let parents comfortably enjoy their shopping session while their little ones are busy playing.

Since 1955, the Chalhoub Group has been an expert in retail, distribution and marketing. It is a leader in the fields of beauty, fashion and lifestyle in the region.

“Since our inception in 1955, we have put the customer at the centre and, therefore, we decided to create a retail space highlighting our expertise in different categories focusing on customer service and offering our guests an exceptional retail experience,” explains Chalhoub.

Given the expertise in the luxury retail industry and the past successes of the group, it’s a safe bet to say that Tryano will know the same success as its Dubai counterpart.

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