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Van Cleef & Arpels marks ten years in the Middle East

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Van Cleef & Arpels celebrates the tenth anniversary of its presence in the Middle East with a newly refurbished boutique in the Dubai Mall.

The boutique’s designs combines influences from the Art Nouveau period of the early 20th century.

“Marking the tenth anniversary in the region, Van Cleef & Arpels continues to bring enchantment to life through unrivalled craftsmanship and the most precious stones,” says Alban Belloir, managing director for the Middle East and India. “We have been part of the luxury landscape of the UAE since 2004, and today, we are very pleased to re-open our doors to our dear friends in the maison.”

With two private salons, the new boutique displays the craftsmanship behind the products through a number of video screens.

“When you enter the boutique you immediately feel like you are in a Parisian apartment, which is a very warm and inviting atmosphere,” Belloir tells LuxuryMena.com. “All of the elements of architecture that give a very peaceful, comfortable, exclusive, elegant and refined atmosphere have been added.”

Also in the spirit of celebrating its tenth anniversary in the region, Van Cleef & Arpels unveiled its limited edition Zip necklace.

“The Zip necklace is one of a kind, it has just come out of the workshop in Paris,” states Belloir. “It is located in The Dubai Mall boutique, for now,” he explains.

Consisting of a sparkling zip, the necklace can be worn around the neck when unzipped, and as a bracelet when closed. Covered in diamonds, emeralds and sapphires, and placed in yellow gold, the Zip necklace will only be available at The Dubai Mall boutique.

While celebrating ten successful years in the region, Van Cleef & Arpels plans to continue expanding, while remaining consistent to its image and heritage, Belloir concludes.

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