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Bulgari develops strategies for Middle East market

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Bulgari announces joint venture with luxury retailer, Al Tayer Insignia, for the Middle East market.


The collaboration will allow the Italian brand to develop more aggressive strategies in the region.


Jean-Christophe Babin, CEO of Bulgari Group, says that, along with ventures already set up in Qatar, Bahrain and Kuwait, the agreement will guarantee effective control of distribution across the majority of the Middle East region.


Bulgari was Al Tayer Insignia’s first mono-brand luxury venture in the UAE.


The collaboration will be managed by Mr. Luis Gasset, the managing director for Bulgari Middle East.


“Our aim is to build further on our success [in the market] and offer our customers an enriched experience with the Bulgari Brand,” says Gasset.

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