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Top 50 most sought-after hotel brands

Modern luxury hotel reception counter desk with bell


While all luxury hotel brands moved to exploit this growing demand, below is a look at the 50 that came out on top. 

According to Digital Luxury Group’s World Luxury Index Hotels 2014, over the past year, Hilton Worldwide has received the most searches, followed by Starwood Hotels and Resorts in second and Hyatt at third.

The report by Digital Luxury Group, in partnership with Professor Samad Laaroussi, the chair of luxury hospitality of École Hôtelière de Lausanne, combines the results from 485 million online searches on 70 brands in 20 markets. Comparing the yearly evolutions from July 2013-July 2014 vs. July 2012-July 2013, the report analyses the most sought-after brands within the luxury industry.

The below infographic presents the top 50 most sough-after hotel brands for the past year.

top 50 hotel brands


Source: Digital Luxury Group


With regards to the number of searches, exclusive luxury hotels have had a year-on-year growth of 9.6 per cent, when compared with 5.9 per cent for major luxury hotels and 7.9 per cent for the upper-scale hotel category.

Although it landed at number 11 on the most sought-after hotel groups list, Shangri-La has gained the most global interest, at a growth of 20 per cent year-on-year. The hotel brand has been ranked the number one most popular brand in China and Singapore, number two in Taiwan and number four in France and Hong Kong, according to the report.

With a major growth rate coming from China in the past year (39 per cent), it has become the third biggest market for luxury hotels, after the United Kingdom in second place and the United States at number one.

According to a statement in the report by David Sadigh, founder and CEO of Digital Luxury Group, the growth in interest for luxury hotels from China is due to “numerous Western hotel brands opening in second, third and fourth-tier cities, building brand awareness in parts of China where wealth is increasing and overall luxury hotel awareness may be low.”

With many emerging economies creating more wealth around the globe, the demand within the luxury industry seems to be steadily growing. Major luxury hotel brands across the board are capitalising on this new development and we are likely to continue seeing luxury accommodation facilities pop up worldwide.

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