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Luxury brands customise mobile phones

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With the recent unveiling of Brikk’s adaptation of the still-unreleased Apple iPhone 6, looks into luxury brands that customise mobile phones.

Of course, there is the famous Vertu, known to create stunning technology products, but numerous luxury brands are now unexpectedly taking to customising phones for their clients, making the market for luxury phones much larger.

“The biggest challenge that we faced, as a company, which we did not expect, was distribution. And this is what everyone underestimates when they come into this market. We know a lot about customers, materials and so on, but the fact that there are hundreds of thousands of rich people that want phones and there are people prepared to make them, you cannot sell them in a normal phone shop,” explained Hutch Hutchison, global head of design at Vertu.

Complete with 24-carat gold and platinum options, Brikk’s custom-made iPhone will attract the customer looking for a bespoke phone that has been individually pre-ordered just for them.

Fourteen models of the new iPhone will be available through Brikk in 24-carat yellow gold, 24-carat pink gold and pure platinum, with the option to embellish the Apple logo on the back with white diamonds.

Along with Brikk, brands such as Swarovski have collaborated with Samsung to unveil its Samsung Galaxy phone case, covered in Swarovski crystals. Available in the UAE in smoky grey, blue and solid black, the Swarovski-studded Samsung Galaxy S5 phone cover was unveiled during Mercedes-Benz Fashion Week in New York earlier this year.

“With technology and fashion so deeply intertwined, we at Samsung want to support our customers in expressing themselves through technological innovation and great partnerships,” said Simon Stanford, vice president of IT & Mobile division at Samsung Electronics UK & Ireland. “Collaborating with Swarovski on this stunning collection of accessories highlights our ongoing commitment to providing people with devices that express their individual personalities and tastes.”

Another brand that has tapped into the mobile phone business is Porsche Design, who has designed its own Blackberry. With a premium forged stainless steel frame, genuine leather backing and full touch screen, the Porsche Design P’9981 smartphone from Blackberry not only has the aesthetic beauty of a luxury phone, but also the power to impress, with 64 GB of internal storage, an 8 MP rear camera and a 4.2 inch touch display. The limited edition version of the Blackberry is also available in genuine crocodile leather.

“The all-touch P’9982 smartphone combines a unique design from an iconic brand with the power of BlackBerry 10,” said Alistair Hamilton, senior vice president of design at BlackBerry. “Every aspect of this smartphone has been purposely designed and built for a powerful premium experience.”

But if you are looking for the ultimate customisation job for a mobile phone, with clear focus on attention to detail and craftsmanship, Vertu, Continental and Amosu seem to be the top luxury phone brands in the market today.



Image: Brikk

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